We are super stoked to have been interviewed by Brokelyn at the recent Kickstarter Fest for their article about Kickstarter success:
"Another Kickstarter pro, Eric Winston, Director of Boneyard Pets, a puzzle and toy company based in Greenpoint, continues to use Kickstarter as a platform to engage directly with backers who gave him feedback on his first few campaigns.
“We had so much incredible feedback positive and negative; the community is not shy,” he said. “What a lot of people don’t realize with Kickstarter is that while it’s an incredible way to get your funding, it also gives you a marketing tool and a research tool that either didn’t exist or would cost you tens of thousands of dollars. For me, all of the campaigns since then have been about responding to all of the information from our first campaign. I wanted everyone to have their feedback heard.”
While he reaches out to the Kickstarter community first when rolling out new designs, Winston sells puzzles directly through his website."
To read the entire article, click here!